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The BirdPlot Social Media Blog

The proliferation of social media networking sites has linked in a number of people in ways they never could have imagined. Naturally, marketers from many corners of the business world have seized on this trend and geared their ads towards this segment of the population. No matter what kind of website you operate, odds are good that you too could be capitalizing off of social media inbound marketing. Read through this guide to get a sense of how you may be able to co-opt many proven strategies for utilizing social media like this. You may find that you can rapidly increase the number of visitors that you receive on a regular basis.

One proven social media tactic is to simply create fan pages for your sites. This is a modern twist on building up the brand name for your website. When you first create a website, it can take some time to generate fan interest in what you post. If you rely solely on word of mouth to spread the news about your website, it may take even longer. These days, you can simply create a Facebook page or Twitter account for the content that you generate in your blog. This will give your plans a place to congregate and post messages about how they love your content. They may even link back to their friends, who may themselves become fans of your page.

If you have your own Facebook account, you may even opt to regularly share your content via your own page. Whenever you create a new page for your website, you can create a post on Facebook announcing it to your friends and family. Odds are good that they will want to check out what you have made. If they like what they see, they will probably come back and respond with messages to your post. They may also link your site to their own set of friends, which will create a chain reaction of social networking. All of this will generate unique visitors who are headed to see your site.

You will also want to incorporate a little bit of Search Engine Optimization (SEO) content in each page of your website. This is a time tested strategy of working with the formula used by search engine rankings to boost the profile of your web page. You may want to know why you should bother with this if you are using social media inbound marketing. The reason is that many people may latch on to a few buzzwords related to your site. When they heard about your page, they may only reference an abbreviated version of your title or content. They and their friends will use these shortened keywords to perform a search and see what comes up. You will want to conduct regular SEO updates of the content that you create. This way, you will be more likely to stay on top of the page rankings when these keywords are entered.

Another proven technique is to use social media to collaborate with other website owners out there. Many people may be looking for someone to write a guest blog for them or share their content. You can often create these deals by using social media to foster a business relationship. This happens quite often among many different kinds of web owners. If you work with someone you like, you may even want to continually post guest blogs. This will have the added benefit of linking all of these sites in to new and untapped networks within social media sites.

Finally, be sure that you are continually creating top quality content on your page. You can use all of these inbound marketing techniques via social media to boost your profile. But this won't do any good if you can't produce content that will draw in a committed following of fans. Keep an eye out on what type of content generates the most amount of buzz on social media networking sites. This can let you know what kind of content you will want to create in the future to generate the most amount of inbound traffic.

Making Social Media And SEO Work Together - A Perfect Storm Of Inbound Marketing

It's 2013, and social media is no longer "the next big thing", it's already here. It's the current big thing. All too often, people will question whether they should continue to focus on SEO or make the move to social media. The purpose of this article is to explain why you shouldn't pick one or the other, but instead focus on both equally. These are two very powerful forms of inbound marketing, and when they're used together they're absolutely unstoppable.


Have you ever heard the expression "A rising tide raises all ships"? That's how you should treat your inbound marketing, and by the end of this article you'll know exactly how to do that.


SEO or Social Media? It's Not One Or The Other...

It's about using both, effectively, in unison. Having a great social media presence is going to improve your SEO, and having great SEO is going to drastically improve your social media reach. So, how can a strong social presence improve your SEO, and vice-versa?


How Social Marketing Helps SEO

For your overall marketing, social media inbound is going to play a huge role in this day and age. Another important factor for any inbound marketing campaign is the content. The reason social media is so popular is because people share things that they like. Regardless of which social platform we're talking about, they all have one thing in common. They all thrive based off of user participation.


What happens when you're serving up relevant, high quality and engaging content on your social media platform? People are going to share it. People are going to post about it on forums, they're going to share links on their own websites, they're going to mention it in comments on other popular sites, they're going to create a buzz. Quality content on it it's own isn't going to create a huge buzz, but sharing that content with your existing audience is like giving it steroids.


How does that help your SEO? Simple. All of those links people are creating when sharing your content are the exact types of links that search engines are looking for. Gone are the days of buying 500,000 spam backlinks, the search engines can see through those very quickly now. What search engines are looking for are honest, legitimate, "real" links. When it's the readers doing your link building for you, it doesn't get any more legitimate than that.


Essentially, your social media account acts as a spring board for you to deliver content to your audience and as such, your content is going to reach a much wider audience than if you weren't combining your SEO strategy with your social media strategy. Together, they're much stronger than on their own, and that's why it's so important to combine your SEO strategy and your marketing social media inbound strategies.


How SEO Marketing Helps Social

Now that we've discussed how your social media presence can greatly improve your search engine optimization, let's take a look at the inverse. Here's how your SEO will help improve your social reach.


Whenever you're publishing content that you want to rank in the search engines, which we'll refer to as your SEO content, you should be using that to improve your social reach as well. If your SEO content consists of videos, make sure you're including links and shout-outs to your social accounts. If your SEO content is an article, add a paragraph to the end encouraging the reader to follow, like and share your content.


Typically when someone finds your content from a search engine, they'll visit your page. They'll find what they're looking for. They may click around a bit. They might even give you their email address by signing up for your newsletter. However, most people are going to land on the page, read a little bit, and then leave. Even if they find your content incredibly interesting and compelling, if you aren't making it dead-simple for them to follow you and share your content, they're not going to do it.


By including calls to action encouraging readers to connect with you via social media, you're taking SEO traffic that would normally be a one-time visitor and giving yourself the ability to connect with them again down the road. It's a soft form of lead generation, and once your foot is in the door you're golden.


Here's a hypothetical situation

Somebody is looking for information in your niche, and you have a blog post about it. They find your blog post, they find the information they were looking for, they close the window and carry on with their life. Would you rather that happen, or would you rather they click "Like" on their way out, after being inspired by your call to action in the content? Once you've got that "Like", you can connect with this same person again and again through social media. That's how SEO is going to help improve your social reach. It's going to get you new followers, and those new followers are going to share and link to your other SEO content.

Final Thoughts

Can you see how the power of combining SEO with Social Media can have a snowball effect? They build off of each other until they're both growing exponentially. If you want to reach a wider audience than social media inbound marketing or search engine optimization marketing ever could on their own, simply combine them together and watch as your traffic, sales and leads begin to grow.


Another cool data map, created by datapointed.net, they quite a few nice visualizations.

"WHETHER BY BIRTH, STORM, OR INTEREST-ONLY LOAN, our nation’s population is perpetually shifting – from neighborhood to neighborhood and state to state – and now, Census data in hand, we present the past decade’s growth and decline as a series of high-resolution maps:"

http://www.datapointed.net/2011/04/maps-us-population-change-2000-2010-census/

Here is an interactive map demonstrating how the sequester will impact many Americans.

"Starting this week, more than 650,000 workers in the defense industry will face a 20% pay cut for the rest of the summer. These cuts are a significant financial hit to any household. Meanwhile, communities around the county continue to feel the impact of the sequester. Children are being kicked off their Head Start programs, seniors are losing meal service, and cancer and other medical research programs are facing cuts. The map below gives a snapshot of reports on how communities across the nation are being hit by the sequester." http://www.americanprogress.org/issues/economy/news/2013/07/12/64832/mapping-the-sequester/

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